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Session 1: Blogging and the Social Wine Brand

On October 16, 2009 By

Moderator: Robert McIntosh

Time: 9:00 – 9:45 am

Roundtable Contributors: Evelyn Resnick (Wine Brands Blog), Philippe Hugon (Vinternet)

Theme: The Social Wine Brand and the Value Chain

Questions to be Addressed:

what do we understand as a ‘brand’? what happens to a brand in the social media space? what roles do wineries, importers, [...]

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