Currently viewing the tag: "Social media"

Please note that sessions are subject to change.

FRIDAY, OCTOBER 22nd Creative Social Media strategies for Publishers

Time: 15:00-15:30
Who is leading the wine publishing industry with the most creative social strategies and why? What can you learn from the market leaders, what will give you the edge using creativity, strategy and technology to [...]

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This past week, we hosted a social media and blogging stand called, “The Access Zone” at the London International Wine Fair. 60 square meters dedicated to sessions on Facebook for Business, Blogging 101, Social Media Wine Tastings, Wine Fault Tastings and so much more.

And in light of our mission [...]

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Moderator: Ryan Opaz - Catavino.net

Time: 16:00 – 16:45 pm

Roundtable:

Esteban Cabezas – The Wine Academy Spain Marcio Ferriera – ViniPortugal Evelyne Resnick – Wine Brands

Theme: We will have just spent a day looking at where the world wine and online media have converged; how video is changing the [...]

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Moderator: Denise Medrano

Time: 11:15 – 12:00 pm

Roundtable Contributors: Daniele del Gesso, Zev Robinson, Gwendolyn Alston

Theme: How is Videoblogging Changing the Online Wine Landscape?

Questions to be Addressed:

What, in your opinion, is the future relationship between video blogging and the traditional written blog? What makes a wine video [...]

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Moderator: Robert McIntosh

Time: 9:00 – 9:45 am

Roundtable Contributors: Evelyn Resnick (Wine Brands Blog), Philippe Hugon (Vinternet)

Theme: The Social Wine Brand and the Value Chain

Questions to be Addressed:

what do we understand as a ‘brand’? what happens to a brand in the social media space? what roles do wineries, importers, [...]

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After last year, we realized that the EWBC conference has incredible potential to help out the wine world in various ways. While many of us are very well versed in social media and blogging, there are several others who have yet to fully understand its value. These people tend to be the [...]

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The interest in the 2009 European Wine Bloggers Conference is growing by leaps and bounds. Granted, you may not know this if you looked at the registrations alone, but we’re in Europe, where attending any event can be expected in a fashionably late manner. Thus, we don’t expect to see any [...]

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The 2009 European Wine Blogger Conference is going to the London International Wine Fair under the generous patronage of Viniportugal.  From May 12 through May 14th, you can find us at booth B20 where, Ryan and Gabriella Opaz will also be giving 4 talks on Social Media and Blogging. If you’re interested [...]

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I probably put too much emphasis on the role of wineries when it comes to the Social Wine Brand in my previous post on the subject, so let me try to address this here, and focus on wine writers – wine lovers, critics, consumers and anyone else who neither makes nor sells wines but [...]

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The Social Wine Brand

On April 28, 2009 By

Wine Branding has been addressed many times, yet still causes confusion. After all, what is a brand in a market as fragmented as wine?

I do not think we have the time or inclination to address this whole issue in 1 weekend. However, we can consider a specific part of the overall brand experience in [...]

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