Currently viewing the tag: "Social Wine Brand"

EWBC Conference Programme

On July 22, 2009 By

A lot of you have been asking us what we have in mind for this conference, so here is our latest thinking on the subject to be able to start a discussion and get your feedback.

First, some points to note:

Each of the topics will have a moderator and a panel of key speakers [...]

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The Social Wine Brand

On April 28, 2009 By

Wine Branding has been addressed many times, yet still causes confusion. After all, what is a brand in a market as fragmented as wine?

I do not think we have the time or inclination to address this whole issue in 1 weekend. However, we can consider a specific part of the overall brand experience in [...]

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Say Goodbye to Static Winery Brochures and Hello to Interactive Winery Information

On April 14, 2009 By

The theme of this year’s conference is “The Social Wine Brand” and part of this concept includes the use of technology in new and innovative ways. The new internet encourages information to be relevant and easily accessible so that it may be shared among the community quickly and efficiently. Unfortunately, winery brochures fit the “static” [...]

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